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Ignite is a youth charity that works with young people helping them to re-engage with education, find employment and move away from anti-social behaviour. I helped to re-brand the charity. The old logo and brand was very youth friendly but the charity wanted to develop the brand so they could have something that appealed to youth but would look more crisp, simple and professional. 

The lines where supposed to represent pathways, choices and the journeys of young people, as when they engage with Ignite the aim is to help them find a new different or alternative path to the one they were on before.

The simple logo, has an exclamation mark at the end (a reflected) 'i". This is supposed to reflect the energy and spirit of young people finding their voice.

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